Minimal Brands

Ireland & UK

Shelves that turn, in Ireland & United Kingdom.

Exclusive pet brands for the UK and Ireland, listed with you and protected from D2C discounting — one supplier, both markets, full margin.

Ireland · United Kingdom

0+Brands on one account
PatésSnacksMealsFreeze-Dried FoodCold Pressed Dog FoodDog SupplementsPet CosmeticsPatésSnacksMealsFreeze-Dried FoodCold Pressed Dog FoodDog SupplementsPet Cosmetics

01 — The range

20+ pet brands that sell through

07Brands in this list
Kudo logo01

Family-run producer, Poland · Cold-pressed dog food

Kudo

Cold-pressed below 75°C. Smaller portions, full nutrition.

16 recipes · portions up to 30% smaller

Dry food gently pressed below 75°C — nutrients stay intact, and the kibble breaks down quickly instead of swelling in the stomach.16 recipes from a family-run producer.

Portions up to 30% smaller

Top 5 products

  1. 01Adriatic Fish
  2. 02Red Meat
  3. 03Turkey & Duck
  4. 04Chicken & Vegetables
  5. 05Lamb & Rice Puppy

View brand →

Wildfull logo02

Family-run producer, Poland · Ultra-premium game-meat food

Wildfull

Wild game proteins. Grain-free.

Venison · boar · pheasant · rabbit

Dry food for dogs and cats built on wild-game proteins — venison, wild boar, pheasant and rabbit.Grain-free, GMO-free.

From the makers of Kudo

Top 5 products

  1. 01Venison Adult
  2. 02Pheasant Adult
  3. 03Wild Boar Adult
  4. 04Rabbit Adult
  5. 05Cat Venison

View brand →

Ayla logo03

Poland · Freeze-dried meat treats

Ayla

100% meat, freeze-dried. Nothing else.

Single protein · up to 92% protein

100% human-grade meat, freeze-dried — nothing else in the pack.Single-protein and hypoallergenic, for dogs and cats.Named after an Irish Setter called Ayla.

Top for Dog "Must Have" award

Top 5 products

  1. 01Turkey breast fillet
  2. 02Duck breast fillet
  3. 03Chicken hearts
  4. 04Chicken breast fillet for cats
  5. 05Help & Rescue recovery foods

View brand →

Raw Paleo logo04

Poland · Super-premium dog & cat food

Raw Paleo

Vet-developed recipes. Fresh meat first.

40+ countries · up to 80% meat

Recipes developed by the veterinarians behind VetExpert.Monoprotein and grain-free, with fresh meat first in every formula — dry, wet and pâtés.

Sold in 40+ countries

Top 5 products

  1. 01Ultra Adult Turkey
  2. 02Ultra Puppy
  3. 03Ultra Mini for small breeds
  4. 04Healthy Grain Salmon
  5. 05Monoprotein wet food & pâtés

View brand →

JM Sante Pharma logo05

Poland · Veterinary care & supplements

JM Sante Pharma

Veterinary care, made in Poland.

GMP standard · PHMB wound care

A Polish veterinary care house — PHMB wound care, oral, ear and eye hygiene, capsule supplements and rapid diagnostic tests.

GMP-standard production

Top 5 products

  1. 01Polisept Vet wound gel
  2. 02Polisept Vet first aid kit
  3. 03Duocaps Osteo joint capsules
  4. 04Vet Protector plaque powder
  5. 05Giardia & Parvo rapid tests

View brand →

Lumi-noble — Grooming & hygiene06

California, USA · Grooming & hygiene

Lumi-noble

Prebiotics for skin. Developed with dermatologists.

18 SKUs · SLS-free · pH 6.5–7.0

Prebiotic, microbiome-friendly grooming developed with veterinary dermatologists.Vegan, hypoallergenic, salon-grade.

Rated 4.5★+ across the range

Top 5 products

  1. 01Sensitive shampoo
  2. 02Prebiotic shampoo
  3. 032-in-1 puppy shampoo
  4. 04Detangling conditioner
  5. 05Odour neutraliser spray

View brand →

Atlas & Tail logo07

Ireland · Natural treats & supplements

Atlas & Tail

Joint health first. Natural treats.

Flexi9 · 5 actives in one blend

Irish brand built around joint health and natural treats — from the five-active Flexi9 blend to Scottish salmon oil.

Flexi9: 5 actives in one blend

Top 5 products

  1. 01Flexi9 joint supplement
  2. 02Flexi9 Joint Plus with boswellia
  3. 03Salmon oil
  4. 04Train Me Wisely training treats
  5. 05Keep Me Busy long-lasting chews

View brand →

Your account

One account. The whole range.

See live stock and your own trade prices, mix brands on a single pallet, and get one delivery with one invoice.Reorder in two minutes, any hour.

Open a trade account

Retailers, chains and online sellers only.

What the account gives you

  • Live stock and your own trade prices.
  • Brands mixed on a single pallet.
  • One delivery, one invoice, one contact.
  • Reorder in two minutes, any hour.
0+Rotating SKUs
0Categories in stock
0Delivery, one invoice
0Brands undercutting you online
Selection

Food, treats, supplements and cosmetics — picked because they move off the shelf, not because they fill it.

Provenance

Home markets from Ireland to New Zealand.Award-winning products, top ratings from the people who buy them.

Margin

No brand in this portfolio undercuts you with direct-to-consumer pricing.

02 — Private label

Or put your own name on the pack

Your label, your recipe, made by a global network of battle-tested, high-volume factories across every pet category we distribute.Quality control on our side, margin on yours.Talk to us for specs, MOQs and lead times.

Patés
Snacks
Meals
Freeze-Dried Food
Cold Pressed Dog Food
Dog Supplements
Pet Cosmetics

Meet us

Talk range and prices at the show

Bring your list, leave with trade prices, margin per line and MOQs. Fifteen minutes on the stand, no deck.

PATSSoon

Birmingham, United Kingdom
27–29 September 2026

Book a meeting on the floor

Contact

What are you after?

Two lines is enough. The person who handles it answers you directly.

Filip Elżanowski

Filip Elżanowski

Business Development Manager

@minimalbrands.co

P.S. Not sure where to start? Tell us about your store — we'll match a starter package to your shelf.

Book a call

Fifteen minutes with the market manager: range, trade prices, margin per line, MOQ and lead times.

Book a call

Mon–Fri, 09:00–17:00 CET.